Eye 2 Eye – a 20:20 Maidstone business.

For more than 16 years, brothers Chirag and Manish Patel have proved that you needn’t have gone to Specsavers after all. Against the high street branding and million pound advertising campaigns, Eye 2 Eye clearly demonstrate that there is life in the world of Independent Optometrists – opticians to you and me.

Based in Allington on the outskirts of Maidstone, Eye 2 Eye draw patients from all over Kent, including Tunbridge Wells, West Malling, Sittingbourne and Ashford. So what makes people travel so far to have their eyes checked?

Healthy eyes are important to us all and a healthy eye is one that does more than simply see well.

We like to be healthy, to see well and to look good. It’s this trio of needs that, if satisfied at an affordable price, keeps the patient happy; willing to come back for their regular check up; and more than happy to recommend to friends.

Eye 2 Eye ticks all three boxes – the first being health. Having invested the Zeiss Cirrus HD-OCT 500, Eye 2 Eye promise exceptional healthcare as well as sight testing expertise. Optical Coherence Tomography (OCT) is a technique for obtaining sub-surface images of translucent or opaque materials at a resolution equivalent to a low-power microscope. It is effectively ‘optical ultrasound’, imaging reflections from within tissue to provide cross-sectional images.

Within the range of non-invasive three-dimensional imaging techniques that have been introduced to the medical research community, OCT as an echo technique is similar to ultrasound imaging. Other medical imaging techniques such as computerized axial tomography, magnetic resonance imaging, or positron emission tomography do not utilize the echo-location principle.

OK – to you and me that all means you get a thorough health check with immediate results showing on the operator’s screen in the form of a three dimensional colour cross-section of the minutest pathology of the eye. They can see, identify, diagnose and record even the slightest imperfections immediately and refer the patient accordingly.

So, patient peace of mind and great looking specs as well.

Despite not having the buying power of the high street brands, Eye 2 Eye know that seeing well and looking good are the two other boxes to be ticked for client  patient satisfaction – and they have. The range, the quality, the brands and the service are all second to none, yet, the prices are comparable.

So, it is quite clear how an optician such as Eye 2 Eye remains successfully independent. Success is down to Chirag and Manish Patel’s attitude to service and excellence  - their patients see well, look good and can rest assured that the health of their eyes is in good hands too.

For every successful business there’s always more to learn, more to do and more to achieve. To this end we look forward to seeing Chirag and Manish at intime PROFIT’s Foundation Seminar in Maidstone on 16^th January.


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