For
more than 16 years, brothers Chirag and Manish Patel have proved that you needn’t
have gone to Specsavers after all. Against the high street branding and million
pound advertising campaigns, Eye 2 Eye clearly demonstrate that there is life
in the world of Independent Optometrists – opticians to you and me.
Based
in Allington on the outskirts of Maidstone, Eye 2 Eye draw patients from all
over Kent
Healthy
eyes are important to us all and a healthy eye is one that does more than
simply see well.
We
like to be healthy, to see well and to look good. It’s this trio of needs that,
if satisfied at an affordable price, keeps the patient happy; willing to come
back for their regular check up; and more than happy to recommend to friends.
Eye
2 Eye ticks all three boxes – the first being health. Having invested the Zeiss
Cirrus HD-OCT 500, Eye 2 Eye promise exceptional healthcare as well as sight
testing expertise. Optical Coherence Tomography
(OCT) is a technique for obtaining sub-surface images of translucent or opaque
materials at a resolution equivalent to a low-power microscope. It is effectively
‘optical ultrasound’, imaging reflections from within tissue to provide
cross-sectional images.
Within the range of non-invasive
three-dimensional imaging techniques that have been introduced to the medical
research community, OCT as an echo technique is similar to ultrasound imaging.
Other medical imaging techniques such as computerized axial tomography,
magnetic resonance imaging, or positron emission tomography do not utilize the
echo-location principle.
OK – to you and me that all means you get a
thorough health check with immediate results showing on the operator’s screen in
the form of a three dimensional colour cross-section of the minutest pathology
of the eye. They can see, identify, diagnose and record even the slightest
imperfections immediately and refer the patient accordingly.
So,
patient peace of mind and great
looking specs as well.
Despite
not having the buying power of the high street brands, Eye 2 Eye know that
seeing well and looking good are the two other boxes to be ticked for
client patient satisfaction – and they
have. The range, the quality, the brands and the service are all second to
none, yet, the prices are comparable.
So,
it is quite clear how an optician such as Eye 2 Eye remains successfully
independent. Success is down to Chirag and Manish Patel’s attitude to service
and excellence - their patients see
well, look good and can rest assured that the health of their eyes is in good
hands too.
For every successful business there’s always more to learn, more to do and more to achieve. To this end we look forward to seeing Chirag and Manish at intime PROFIT’s Foundation Seminar in
To find out more about intime PROFIT:
our One-to-One,
our Seminars and
our Marketing support services –
write to intime@intimeprofit.com or
call us on 08456 437 497.
