Angela Middleton (MD Middleton Murray) re-mails them as a daily message to help motivate her staff; Dawn Russell (DRC Ltd) occasionally shares those that particularly tickle her with her followers on Facebook; Chris Baggaley (intime PROFIT) re-tweets his to associates; and Rodney Bashford (ASPIRUS) practically sets his alarm by them.
Let’s consider two recent Daily Ticklers that we feel are particularly relevant to summarise some of the ‘good news’ clients get from their intime PROFIT relationship.
The first is from the great, late, Jimi Hendrix.
knowledge speaks but wisdom listens.
It is the combination of both Wisdom and Knowledge that intime shares, spending a good deal of time listening to and getting to grips with client activities, observations and needs.
We learn from their knowledge of the businesses they run to best offer appropriate guidance and technique to help achieve the goals they feel are currently beyond their reach.
Secondly, we drew on the global business skills of the great Kenichi Ohmae. He created the 3C’s model: 1. The Corporation; 2. The Customer; 3. The Competitors. The idea there being that only by integrating these three core elements in a strategic triangle can a sustained competitive advantage be created. But that wasn’t the tickler.
No, the Kenichi Ohmae tickler was DIRECTION:
Rowing harder does not help if the boat is headed in the wrong direction.
This appears to speak for itself, but all too often we find clients are chasing goals that are inappropriate to their skills and strengths. Not just rowing in the wrong direction, but upstream and with an inferior paddle. Wrong goal, wrong tools. One vital lesson is to play to one’s strengths. Identify what you are really good at and employ appropriate resources to drive that to its n’th degree.
Now, what you feel you may be good at is not always why your clients buy from you.
This is the first bit of wisdom we need to seek to establish the direction in which we are to steer our efforts. And like Mr Ohmae, we too feel that triangles form a good business management structure … hence, the intime PROFIT Pyramid:
Here’s how it starts:
By establishing the power of WHY (a technique we attribute to Simon Sinek – see 29th April blog and Simon’s video) we clearly set out and agree WHAT you do, HOW you do it and most importantly we learn more about your WHY.
This is the heart of your corporate being and usually the reason your customers want to do business with you as opposed to your competition.
Only by learning who you are and where you are corporately now, can we agree a place you would like to be and a route to get you there.
Then and only then can we apply some of the intime PROFIT techniques that equip you to get there = WISDOM and DIRECTION.
We support this basic development frame with intime PROFIT’s proven 3 Step Process of Review, Plan and Action.
Once we know the WHAT and the WHY and integrate the 3 Step Process to embark on a sales and marketing plan, there is often a question over the many elements that make up the HOW. These vary from business to business, industry to industry and objective to objective.
Through intime PROFIT, you have access to a network of specialised skills and experiences which can be introduced to review and develop any organisational component …. but more on this another time.
The pyramids of ancient Egypt
Our intime pyramid is a far simpler coalition of humble experience and ability, providing realistic support to reach attainable goals. From a series of Daily ticklers, you could soon embrace a new lease of corporate success.
Contact us soon to find out how:
intime PROFIT:
